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Managing the social media threat: Legal strategies for brand owners

Date: 21/06/2018
Subject: IP law
Written by: Novagraaf

It’s not a surprise to hear from corporate brand owners that a major proportion of their advertising and PR spend and effort is now concentrated on social networking sites. But, while marketing departments and practice have been quick to adapt to the opportunities offered by the media, the same cannot always be said for the legal sector. Legislation and case law have been much slower to evolve; often leaving brand owners in a vulnerable position ..

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