JurisDoc: Jupiler, Belgium en het management van “fluid” merken

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Jupiler, Belgium en het management van “fluid” merken

Date:	20/03/2018
Subject:	IP law

De aankondiging dat het biermerk JUPILER tijdelijk zou worden gewijzigd in ‘BELGIUM’ ter ondersteuning van het nationale voetbalteam van België - de ‘Rode Duivels’ - voor het aankomende WK voetbal 2018 in Rusland, zorgde direct voor de nodige discussie. Pascaline Debois onderzoekt de merkenrechtelijke aspecten van een dergelijke wijziging. Lees meer...(bron: Novagraaf)

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